Sound Branding: Get More Than A ‘Bang’ For Your Buck

An interesting article by the highly experienced songwriter and composer, Chris Smith. Why aren’t more brands investing in Sound Branding?

‘The brand must exhibit sufficient confidence in its Sonic Personality to invest in it over time and across all appropriate platforms (website, social media, point of sale, viral marketing, app development, TV, radio, etc). A sound logo only attains a sense of inevitability through familiarity; a coherent sonic aesthetic is multi-faceted and is revealed cumulatively.’

Chris is a committed campaigner for Creators’ rights, and is the director of PCAM, the Society for Producers & Composers of Applied Music and sits on the Media Executive committee of BASCA, the British Academy of Songwriters, Composers & Authors.

Read the full article here.

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