Joan Logue: Commercials for Artists

‘Inverting the form, style and time frame of commercial television advertising, Logue has produced a unique series of dynamic video portraits of avant-garde artists, writers, musicians and performers. In 30 Second Spots: New York, which Logue terms ‘commercials for artists,’ each of the succinct vignettes conveys the artistic essence of her subject with clarity, wit, and an elegant economy of means.’

Check out the clip below to see the one she made for Steve Reich: